Dear Floral Industry Friends and Colleagues:
Throughout the years I have maintained certain beliefs about flowers and the floral industry that have helped guide me in all my work as a designer, writer, consultant, coach, promoter, presenter, etc. These principles are reflected throughout the new Flowerhandlers body of work. And, although they are only my opinions they are like the doctrine that has kept me congruent in any project that has come my way.
I thought it might be helpful for you to understand these Flowerhandlers’ perspectives as we continue to “Promote the Enjoyment of Flowers and Floristry as Livelihood” through our work.
1.) We are not a fragmented industry but an industry made up of creative free spirited people who want the best for our clients, our companies, and the vendors who rely on us for their own success”.
2.) We are ONE united by and working together with the idea of “Floristry as Livelihood” and “Providing Service through the Medium of flowers”
3.) This is an ever expanding industry with not just room for everyone to participate but a special place and purpose for every component of the industry to serve an appropriate, appreciative client.
4.) We each get to freely create the business of our dreams by choosing the aspects and components of the industry that best align with and support our business structure.
5.) By our own individual focused attention on improving the things that are most important to us we will benefit the entire industry and continue to move it forward in development.
6.) We each always do the very best we can do and there is always room for improvement.
7.) We can benefit by learning from and mimicking the successes from other industries.
8.) Consumers are savvy, smart, and turned off by most advertising. The best way to advertise and market flowers is to teach consumers about flowers and the floral industry.
9.) Every day we do good work. If we would share our work in a different way and tell a different story about our work, Flowers Would Sell Themselves.
10.) In both cases – “Thinking Globally” and “Living Locally” – there is nothing more altruistic than buying flowers.
11.) Flowers are not a luxury but a necessity for a life well lived.
These perspectives and one more – “Treat your clients as if they were your children”:
• Love them each for what they are
• Don’t expect them to agree with or be the same as one another
• Help them each acquire their own dreams and visions
have served me well throughout the years.
If any of the tenets resonate with you hold them as your own. If you don’t agree with them – just let them go and forget them all. I have learned one most important thing in my lifetime “what you think about you get”.
By focusing on high ideals and keeping the vision I have for the floral industry close to my heart I know the universe will yield and we will all relax into the prosperity and stature we deserve.
Everyone doesn’t have to get on this band wagon for it to succeed – it’s just a lot more fun and a lot more fast when like minded people come together to co-create! I’m looking forward to our paths crossing. Enjoy your floral journey.
Warm regards,
Dottie
