February Events & Activities

January 27th, 2012

February Events & Activities in the Flowerhandlers Studio

4th&5th / 6th&7th Certificate Course – Wedding Bliss – $750

8th Celebrity Designer Wednesday Workshop -Valentines – $105

18th Celebrity Designer Open Studio – Spring Make-n-Take – $55

19th Celebrity Designer Workshop – Spring Armatures & More – $105

8th Focus Group – Designing the Floral Business of Your Dreams – $100

19th Boot Camp – Spirit Matters: The Art of “Perfect Business” Creation – $150

19th Open House – Promoting Flowers & Floristry- FREE

See our EVENT & ACTIVITY pages for DESCRIPTIONSDATES, or, Click Here to Register for any / all of the above.

PLUS!!!!

Just Announced!

Mid-Atlantic Florists Association

Hands-on Workshop: Home Décor – Italian by Design – $105

Saturday, February 18 – 12:00 PM to 3:00 PM

Proceeds go to Mid-Atlantic Florists Association (MAFA)

Dottie Harrigan will lead a 3 project Home Décor workshop featuring spring designs inspired by her trip to Italy last April that are a perfect way to use fresh flower embellishments in any room of the home or office.

Students will make 1.) A hand-tied bouquet in a custom cuff armature, which will add color, texture, and depth to any collection of flowers, 2.) A permanent wall art design with secret passages for fresh flowers to find their way in, and 3.) and an embellished keepsake vase using the combined techniques and materials from the first two projects.

You’ll want to create these pieces over and over again to bring a little Italian design to your own home or use them as prototypes for your clients and customers the next time you want to offer something interesting and unusual. This workshop will be a great way to shake off the Valentine’s Day holiday and get ready for spring!

Proceeds from this special workshop ($105) will go to Mid-Atlantic Florists Association (summer convention). This workshop is part of the Gathering weekend in the Flowerhandlers Studio February 18 & 19. Registration is limited to ten students and is required by February 11.

For more information about Mid-Atlantic Florists Association visit www.MyMAFA.com.

Register for this special workshop here.

February Registration

January 16th, 2012

Registration is now open for all Flowerhandlers FEBRUARY classes, courses, activities, and events.

Student Review

January 5th, 2012

I love hearing from former students – especially when they have success stories to share. During this past fall and holiday season several students touched base to let me know how they were doing.

Recently certified student, S.R., was able to teach a workshop of her own in her retail store this past December – a huge jump for the shy girl who didn’t trust her own design skills just a few months ago.

C.B. took the Focus on Shapes and Wedding Bliss curses in 2009 and having completed 5 weddings for friends and family members on her own since then and landing part-time work with an event planner, came back in this winter to finish her certification process with the Life Celebrations and Holidays & Gifts. She’ll soon be off to England where she might broaden her horizons by testing out floral opportunities there.

Design School and Business Development student Y.D. is taking her independent design practice to new heights by moving her offices and workshop to a leased studio space this month.

And, 2099 graduate of all four Flowerhandlers Design School Courses, M.H. – Bought a Retail Flower Shop in November 2011!

Four students … Four very different paths … All Enjoying their Journeys – I love it.

Congratulations to you all for pursuing your dreams and designing businesses that serve you well.

Happy New Year, Designers and Stylists!

January 5th, 2012

We are looking forward to sharing lots of fun filled flower activities with you in the Flowerhandlers Studio this year.

For a complete list of our 2012 schedule, see the DATES page on this site (right sidebar). Below is what’s happening in the studio in JANUARY.

(Registration for January activities is now closed)

CERTIFICATE COURSE

Saturday & Sunday January 14 & 15, 9AM – 3PM and again on Monday & Tuesday January 16 & 17, 9AM-3PM we are teaching the Certificate Course: Focus on Shapes – $750. It is seen by most to be the place to start if you ever wanted to learn floral design.

The course covers – four centerpieces, four stylized arrangements, and four basic designs with a modern twist. In these two class days you’ll do 12 pieces that you can use for home décor, gift giving, and lifestyle enhancement throughout the year for yourself, your friends and family or for clients.

For more details about the Flowerhandlers Design School and the curriculum visit: www.FlowerhandlersDesignSchool.com.

CELEBRITY DESIGNER WORKSHOP

Doug Vogel AAF is leading the Wednesday Workshop, “Winter Whites” on January 18 from 10AM to 2PM – $105.

Doug has gathered three vintage white containers and will focus on using the various textures of fresh white flowers, variegated foliages, trims, and embellishments to create designs with interest and appeal for home décor that replaces all those holiday decorations.

Who needs color when white on white offers this dramatic effect!

BUSINESS DEVELOPMENT

On Wednesday January 18 10AM – 2PM Dottie Harrigan will hold a business development Focus Group “Designing the Floral Business of Your Dreams – $100.

The Focus Group is a spin off of the Flowerhandlers quarterly Boot Camps and offers business owners and/or future flower handers an arena for creating a new project, making a new marketing plan, or transitioning their business to serve them better.

Join us in the Flowerhandlers Studio this month and Enjoy Your Floral Journey!

Doug Vogel, AAF

January 5th, 2012

Doug Vogel, AAF is often a Celebrity Designer in the Flowerhandlers Studio.

He offers monthly “Wednesday Workshops” where students create unique timely designs – 3 arrangements ($105).

He teaches a seasonal “Armatures & More” workshop where students not only create a design using an armature that can be styled in over-and-over-again but also create accent pieces to go with that armature design – 3 arrangements ($105).

And, he oversees our Open Studio process where students observe and help with twelve or more designs (to be used at our Gatherings) and then style one “Make-n-Take” arrangement for themselves ($55).

Doug’s 2012 Schedule in the Flowerhandlers Studio is posted below.

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Doug Vogel, AAF

Celebrity Designer in the Flowerhandlers Studio

JANUARY 2012

1/18 10AM-2PM Celebrity Designer – Wednesday Workshop, Winter Whites – ($105) -

FEBRUARY 2012

2/8 10AM-2PM Celebrity Designer – Wednesday Workshop, Valentine’s Day – ($105) – Register by 2/1/12

Saturday 2/18 9AM-12PM Celebrity Designer – Open Studio, Spring Make-n-Take – ($55) – Register by 2/11/12

Sunday 2/19 9AM-12PM Celebrity Designer – Spring Armatures & More – ($105) – Register by 2/12/12

MARCH 2012

3/7 10AM-2PM Celebrity Designer – Wednesday Workshop, St. Patty’s Day – ($105)

APRIL 2012

4/18 10AM-2PM Celebrity Designer – Wednesday Workshop, Celebrate Spring! – ($105)

MAY 2012

Saturday 5/5 9 AM-12PM Celebrity Designer – Open Studio, Summer Make-n-Take – ($55)

Sunday 5/6 9AM-12PM Celebrity Designer – Summer Armatures & More – ($105)

5/16 10AM-2PM Celebrity Designer – Wednesday Workshop, Designing in Glass – ($105)

JUNE 2012

6/6 10AM-2PM Celebrity Designer – Wednesday Workshop, From the Beach – ($105)

JULY 2012

7/18 10AM-2PM Celebrity Designer – Wednesday Workshop, Garden Gatherings – ($105)

AUGUST 2012

Saturday 8/25 9 AM-12PM Celebrity Designer – Open Studio – Autumn Make-n-Take – ($55)

Sunday 8/26 9AM-12PM Celebrity Designer – Autumn Armatures & More ($105)

SEPTEMBER 2012

9/26 10AM-2PM Celebrity Designer – Wednesday Workshop, Autumn Harvest! – ($105)

OCTOBER 2012

10/17 10AM-2PM Celebrity Designer – Wednesday Workshop, Halloween – ($105)

NOVEMBER 2012

11/14 10AM-2PM Celebrity Designer – Wednesday Workshop, Thanksgiving – ($105)

Saturday 11/17 9 AM-12PM Celebrity Designer – Open Studio – Winter Make-n-Take – ($55)

Sunday 11/18 9AM-12PM Celebrity Designer – Winter Armatures & More ($105)

DECEMBER 2012

12/5 10AM-2PM Celebrity Designer – Wednesday Workshop, Christmas – ($105)

Tentative Dates: Subject to Change – Will be confirmed prior to registration.

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For other Courses, Classes, and Events in the Flowerhandlers Studio see our 2012 Dates page.

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To contact Doug directly:

Doug Vogel, AAF

Nature’s Floral Artist
www.DougVogel.com

15450 Homeland Drive

Hughesville, MD 20637

Email: RDougVogel@gmail.com

Phone: 301-274-3998

December 2011 EVENTS in the Studio!

November 22nd, 2011

Design School: Winter Holidays & Gifts

Saturday 12/3/11 & Sunday 12/4 – 9AM-3PM or

Monday 12/5 & Tuesday 12/6 – 9AM-3PM

($750)

Flowerhandlers offers four certificate courses in professional floral design. This month the Winter Holidays & Gifts course is being taught on a weekend and on a Monday / Tuesday. A full description, details, and registration for this course (and the other three courses) can be found at www.FlowerhandlersDesignSchool.com.

The studio is limited to 10 students – Register now to save your place.

Register by 11/26/11

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Business Development – Focus Group

Wednesday 12/7/11 – 10AM-2PM

($100)

FREE for Subscribers

Dottie Harrigan offers business coaching and concept development for progressive floral professionals through small group conversation, brainstorming, and sharing as a beneficial, cost effective alternative to her private consultation services. This focus group will serve you best after you have taken our Boot Camp.

Register by 12/5/11

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Celebrity Designer – Christmas Home Decor Workshop

Wednesday 12/7/11 – 10AM-2PM

($105)

Doug Vogel AAF (www.DougVogel.com) is making a guest appearance in the Flowerhandlers studio to show and share his inspirational ideas for trendy Christmas Home Décor.

Whether you’re a Do-It-Yourselfer or a professional designer with residential clients you won’t want to miss this opportunity to learn Doug’s latest tips, tricks, and techniques for adding a twist to the traditional Christmas colors of red, white, and green!

modern christmas flower arrangements

Doug will guide you through the creation of three (actually four including this pair) unique Christmas designs using techniques.

Christmas lantern design

Then, you can repeat to make more designs to keep for yourself – or to share with friends, family, colleagues, or clients …

four holiday flower arrangements

… over and over throughout the holiday season.

The studio is limited to 10 students – Register now to save your place.

Register by 11/28/11

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Hope to see You in the Studio this December …

Enjoy Your Floral Journey!

Flowerhandlers: November EVENTS in the Studio!

October 27th, 2011

Open Studio – Make-n-Take

Saturday 11/5/11 – 9 AM -12PM

($55)

All the display pieces have to be created for the November 6th Gathering! Fledgling designers and Future Flower Handlers can experience hands-on learning at its best by working with experienced designers Doug Vogel AAF, Nature’s Floral Artist and Dottie Harrigan as they style the display pieces for the next day’s event!

You’ll work behind the scenes and learn how twelve or more different designs are constructed – from concept, to mechanics, then flower selection and placement. And, upon completion of the display pieces, you’ll create an arrangement of your own (using one of the styling methods from the morning’s work) to keep and take with you.

The studio is limited to 10 students – Register now to save your place.

Register by 10/31/11

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Celebrity Designer – Autumn Armatures & More!

Sunday 11/6/11 – 9AM-12PM

($105)

Join Doug Vogel AAF (Natures Floral Artist) for an autumn armature hands-on workshop with a focus on using lush foliages, branches, vines (and flowers!)  to design natural looking centerpieces, accent pieces, and gift items for all the upcoming fall festivities your clients will be hosting, attending, and participating in.

You’ll make three different arrangements using armatures and styling techniques that you can reproduce throughout the year for any holiday or occasion.

The studio is limited to 10 students – Register now to save your place.

Register by 10/31/11

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Boot Camp – Progressive Floristry 101

Sunday 11/6 9AM-12PM

($150)

The Progressive Floristry Boot Camp is perfect for floral business start-ups, businesses in transition, and those just needing a little boost of energy. The three components (Overview, Workshop, and Class) have been proven beneficial for floral professionals with curious minds, eager hearts, and determined spirits time and time again.

1.) Running an INDEPENDENT Floral Business offers an Overview of the current state of the floral industry so anyone wanting to enjoy floristry as livelihood can find their perfect place in the new floral industry and thrive.

2.) Designing the Floral Business of YOUR Dreams is a hands-on business planning workshop for progressive florists who want to design or redesign the business of their dreams. The workshop offers enjoyable ways to develop a personal business plan to serve them through the year, aligning with their dreams, desires, interests, and allowing them to live the lifestyle of the dreams! Attendees will learn step-by-step methods that chart their floral journey, taking their WISHES for their business through 5 Levels of Development and 4 Stages of Planning to become a REALITY.

3.) Websites That Work FOR Florists offers practical ways to use e-commerce, websites, blogs, e-mail, social networking, and other modern techniques to:

  1. Attract & market to their perfect customers
  2. Create customer loyalty and,
  3. Get control of their twenty-first century businesses …

While aligning with and making the most use of their existing wire service memberships.

Register by 11/3/11

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The Gathering – Promoting Flowers & Floristry

Sunday 11/6/11 – 12PM-4PM

FREE for Professional Flowerhandlers Community Members

The Gatherings are offered as a reward, benefit, and “Thank You” to Professional Flowerhandlers Community Members. They generally consist of:

~ Fantastic Freebies! – Upon arrival attendees will receive gifts that help them sell more flowers, to more people, for more reasons, far more often.

~ Exclusive Giveaways! – Registrants will receive samples of a new cutting edge technology product (not even offered on the market yet) that prolong the longevity of fresh cut flowers.

~ Wonderful Raffles! – All arrangements will be raffled off (free raffle tickets upon arrival) and given away to attendees.

~ Fun Prizes! – Floral Hard Goods and Supplies will be given away as contest prizes.

~ Inspiring Floral Displays! – Designs featuring donated products from our members and subscribers align with upcoming season will be on display.

~ Beneficial Networking! – Find out what’s happening with local: Wholesalers, Organizations, Schools, Service Providers, Floral retailers, Freelance designers, Students, and more.

~ Insightful Education / Open Studio! – Experienced designers will be on hand to offer insight into specific design processes or procedures you need or want to learn.

~Empowering Presentation! – We all make our living through the medium of flowers. And in order for any one of us to grow we need our clients, customers, and consumers to use more flowers. Come see how Flowerhandlers can help you grow your business.

Register by 11/3/11

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Design School: Life Celebrations Course

Saturday 11/12/11 & Sunday 11/13 – 9AM-3PM or

Monday 11/14 & Tuesday 11/15 – 9AM-3PM

($750)

Flowerhandlers offers four certificate courses in professional floral design. This month the Wedding Bliss course is being taught on a weekend and on a Monday / Tuesday. A full description, details, and registration for this course (and the other three courses) can be found at www.FlowerhandlersDesignSchool.com.

The studio is limited to 10 students – Register now to save your place.

Register by 11/5/11

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Business Development – Focus Group

Wednesday 11/16/11 – 10AM-2PM

($100)

FREE for Subscribers

Dottie Harrigan offers business coaching and concept development for progressive floral professionals through small group conversation, brainstorming, and sharing as a beneficial, cost effective alternative to her private consultation services. This focus group will serve you best after you have taken our Boot Camp.

Register by 11/9/11

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Celebrity Designer – Harvest Home Decor Workshop

Wednesday 11/16/11 – 10AM-2PM

($105)

David Shover AIFD, CFD, AAF, PFCI (www.DavidShover.com) is making a guest appearance in the Flowerhandlers studio to show and share his inspirational “Fun-With-Flowers” ideas for Harvest-time Home Décor.

Make This Harvest Arrangement ...

Whether you’re a Do-It-Yourselfer or a professional designer with residential clients you won’t want to miss this opportunity to learn David’s insightful tips, tricks, and techniques …

medium harcest design

... and this one ...

… as he guides you through the creation of three unique harvest designs to keep for yourself – or to share with friends, family, colleagues, or clients.

... and THIS one - in David's class

The studio is limited to 10 students – Register now to save your place.

Register by 11/9/11

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Hope to see You in the Studio this November …

Warm Regards & Enjoy Your Floral Journey!

Dottie

October – Events in the Studio

October 5th, 2011

Just a reminder of the events and activities we have going on in the Flowerhandlers Studio this month:

  • Sat. & Sun. / 22 & 23 – Wedding Bliss Design Course 9am – 3pm
  • Mon. & Tues. / 24 & 25 – Wedding Bliss Design Course 9am – 3pm

For more information visit Flowerhandlers Design School

  • Wed. 26 – Celebrity Designer (Doug Vogel) Halloween Hands-On Workshop 10am – 2pm
  • Wed. 26 – Business Focus Group (Dottie Harrigan) 10am – 2pm

For more information visit Events in the Studio – Description

  • Save the date for our next Gathering – Sunday, November 6 from 12pm – 4pm

Details will be posted here later this month.

Halloween

October 5th, 2011

Yes, you can buy novelty containers and fill them with flowers for Halloween

Or …  You can go to your backroom, storage cabinets, and cubby holes to pull out every black container, pot, and vase you can out your hands on. You can even grab odd, one-piece-left baskets and paint them black for the approaching holiday.

Using black as the base you can then create one-of-a-kind Halloween designs that perfectly fit all the kids parties, adult celebrations, and neighborhood get-togethers (from cute-n-trinkety to upscale and sophisticated) that will take place at the end of the month.

Use orange flowers if you want but don’t limit yourself to orange. Include a color that aligns with your client’s home. Add a pop of unexpected color that surprises viewers. And, use flowers you have on hand in colors that add depth and dimension to your designs.

Just make sure to use gorgeous fresh floral product – like these orange pincushion protea and these beautiful Mohana (yellow with orange edges) roses by Valle Verde for your designs.

Use what you have on hand – then get creative!

Halloween is one of the biggest retail sales months of the year.

Make sure you plan, show, and talk about all the cool designs you can provide to help decorate these festivities for your clients and customers.

See the the Flower Godmother’s blog for Halloween designs done by Gerry Toh AIFD, CFD on October 4, 2011 at the DC/MD/VA Teleflora meeting.

Columbus Day Flowers

October 3rd, 2011

I recently heard a news broadcast state that there are 23 shopping holidays per year – that’s almost one holiday every two weeks! Flower handlers with retail shops shouldn’t be afraid to let their customers know they have Columbus Day offers just like the auto, electronics, and mattress stores.

Columbus Day Flowers

Give your customers an excuse to buy flowers for their home by playing with the idea of a Columbus Day Flowers! Here three sails (representing Columbus’ Nina, Pinta, & Santa Maria) were made from decorative bouquet sleeves. You can see a short write-up on the Flower Godmother blog that we did for consumers.

Playing along with non-traditional flower holidays allows you to show people that you can be creative when they need party flowers, gives them an excuse to buy flowers when they weren’t expecting to, and keeps your flowers top-of-mind so they remember flowers as an option for gift giving, décor, and life enhancement more often.

Fun Home Decor flowers

Be playful. Have fun. Enjoy every one of the 23 “Shopping Holidays” we have created for ourselves.