Designs from the Boerma Instituut

April 16th, 2012

Watching the designers from Holland style throughout the show is one of every retailers’ favorite parts of attending World Floral Expo.

This year Jacqueline Boerma brought Dutch Floral Design through the Boerma Instituut to the WFE stage to entertain guests.

Some of their pieces were classic reminders that floral design can look as natural as a growing garden.

And others were lighthearted and whimsical like this creation made with swirling calas.

Some designs were free and filled with movement – to me, this looks like poppies dancing .

dancing poppies

And others were controlled and refined like these encircled anenomies.

Some displays felt like a tribute to spring – bursting with spontaneous blooms and flowering branches.

Others tipped their hat to fall with overtones of copper encompassed in and out of the vase.

Some designs were meant to be examined up close, with more and more detail to be discovered at every point of view, like this one where amaryllis engaged to antherium by loops of braided foliage, pods, and berries.

Other designs could be enjoyed from afar like this eye catching, show stopping, carnival of roses

And, of course there were several fine examples of the famous European hand-tied bouquets that some American designers strive to master.

Here pristine white lilies, roses, calas, and genestra are bound together in unity with a woven spring green ribbon.

Yellow roses, genestra, and acacia play with peach hypericum berries and hand-made wire balls in this graceful bouquet.

And, just to prove a point, this colorful hand-tied design is placed standing on end upon completion – the final test that the designer has mastered this technique is: that their bouquet will stand on its own.

Jacqueline and her teacher out did themselves at the show.

And they invite floral stylists to join them fro classes at the Boerma Instituut in Holland throughout the year.

If you are interested in learning hand-tieds, but not ready to commit to a trip to Holland, check out the two hand-tied classes being offered at the Mid-Atlantic Florists Association convention in Virginia (USA) this June 16&17, 2012.

Great News for Flowerhandlers!

April 12th, 2012

Hyperactive Farms is sponsoring my “Life Celebrations” Program at Mid-Atlantic Florists Association convention June 16 & 17, 2012.

YEAY! Thanks, Andre!

I met Andre Meulman of Hyperactive Farms at the World Floral Expo years ago.

They are veteran exhibitors at the WFE and I always look forward to seeing their booth because they offer the widest variety of fresh cut flowers at the show.

Because Hyperactive Farms are both growers AND importers they display the best of what they have harvested AND the best of what can be gathered from around the world at the time of the show.

Last year I found Andre in Italy – on tour to see what Italian growers and exporters had to offer – that he could procure for his US clients.

And sure enough, his 2012 WFE exhibit selection included blooms from all over the world – including Italian ranunculus.

The great thing about working with a company like Hyperactive is: that it just won’t matter what they send for my presentation.

Everything will be spectacular – like these lilies, lilacs, hyacinths, tulips, sweet peas, and cymbidiums on display at WFE – and the flowers will speak for themselves, making my job as designer … well … effortless.

All floral professionals are invited to join us at the MAFA Convention for design programs, hands-on workshops, business clinics, trade show, and more.

Details are posted at: www.MyMAFA.com.

PS – to Andre:  I know you found some beautiful clematis in New York.

Wouldn’t mind using some of those in my stage program :) if it’s convenient for you …

My New Favorite Flower!

April 12th, 2012

OMG! I have a New Favorite Flower – and I think my friend E. Shaunn Alderman of Perishable News: Floral Business Magazine might just agree.

At the World Floral Expo last month, Shaunn and I landed in the Roseville Farms booth at the same time and I couldn’t resist snapping up this picture of her with this bucket of absolutely gorgeous clematis.

Florida’s Roseville Farms has been known for their (over 100 varieties of) garden clematis. And now they’ve brought more than 20 varieties to the commercial cut flower industry. For years Roseville has been testing to increase the stem length of their clematis for cut flower production and this spring they have begun to shipping to wholesalers all over the country.

Roseville Farms harvests twice a day to insure that their flowers are shipped tight. Their clematis has a vase life of 7-10 days, is packed in 10 stem bunches, and is available in a wide color range. They have prepared for heavy production in April and May but Roseville clematis is available throughout the year.

Discerning floral retailers should ask their floral suppliers for these magnificent blooms so they can be included in mixed bouquets, arrangements, and floral designs – giving the displays a natural, casual, trendy new look that is sure to please customers and increase sales.

You can see more of Roseville’s new clematis at the Flower Godmother (consumer) blog.

Christi Lopez – “Home Entertaining”

April 10th, 2012

At a recent IFDA meeting Christi Lopez, president of Bergeron’s Flowers and Events gave a presentation with Rio Roses (Panama, Sweetness, Gem Star, Chablis, and Lydia) provided by Equiflor Corporation.

Ms. Lopez used a mock “Baby Shower” in her client’s home to set the stage for her program “Home Entertaining”. She explained that her client, Mrs. Rabbit was having the shower for her 40-year-old daughter-in-law who was having her first child – gender unknown.

The party was to be attended by her own older more established friends and by her daughter-in-laws friends (some of who would be bringing small children).

“Mrs. Rabbit”, not being fond of “crepe paper party decorations” wanted her gathering to have a more sophisticated feeling while being festive and happy at the same time.

The daughter-in-law’s favorite flowers, Christi explained, were roses.

During the presentation Christi ’s showed attendees all the possibilities for floral décor from the time guests arrived at the home, through all the activities of the party, and even for leaving the event with flowers in their hands.

Her first piece was a willow wreath made to look larger with the addition of a hula-hoop, which was then decorated with ribbon streamers and flowers to be hung on the mailbox signifying that “this is the place the party will take place”.

To welcome guests at the door Christi gathered mini pots, filled them with assorted roses in blocks of color, and tucked them into a big basket trimmed with ribbon that coordinated with the wreath and the client’s color scheme.

She explained that her first thoughts were to use mini potted plants but because Equiflor had sent so many roses this display was done in fresh cut flowers.

One of the first things that guest would see on a breakfront as they entered the foyer of the home was to be a ceramic vase that the client had made herself. Christi stated that because it is a sentimental container for the client special care should be taken to protect it from staining – like the use of a liner.

And Christi mentioned that she often has the client bring these types of container to her the week of the event so she doesn’t have to be responsible for them for long periods of time.

A wall basket filled with fresh cut flowers was to be hung in the room used for coats, wraps, and by young mothers’ with small children as a nursing, quiet, or changing room.

Christi explained that the professional should offer to provide flowers for every room that guests would be using.

For her scenario Christi created a long lasting wall piece that was made from foam core, fabrics “collected during initial meeting”, fresh curly willow, and dried grasses.

Fresh flowers were added for the party and can be removed afterwards – leaving a permanent wall decoration for the hostess (and all her close friends) to remember her by – every time they see it from now on – and so they’ll think of her when they need flowers.

Christi talked about using unusual things as foundation for creative design to add interest and told the story of finding an old lantern discarded by the family in the backyard during the initial meeting.

Painting it turned out to be a great way to pull non-flower colors (aqua) into her arrangement for the coffee table.

And, when a client gives you lots of little miscellaneous (and even unattractive) things to use, Christi asked the group to consider creating a compilation of the items to make a big display – accenting with trendy colors, textures, and even mixing other mediums to provide continuity for in design.

This one was meant to rest on the fireplace mantel over the mother-to-be’s chair and would therefore be caught in all the pictures. Christi stressed the importance of anchoring all the little pieces well so they would be secure as the piece got moved from place to place.

Christi also encouraged the group of designers to look at their own inventory to see what could be used for the event before simply buying all new vessels and containers.

Even though this little bunny was originally an Easter item, it was the perfect little play on words for this baby shower given by the client (Mrs. Rabitt) who wanted things to be happy and festive.

Christi told the group how small vases of flowers could be used room-to-room throughout the house to provide continuity, color, and unexpected ambiance in the bathrooms, office, hobby room, etc.

Christi talked about guarding against water damage when putting flowers on a client’s furniture. This customer basket was lined with a serving bowl, and filled only partially with water so little mini bouquets could drink until they were to be sent home with guest as favors.

Christi mentioned that by using one type of flower to create the whole event a designer could order in quantity, get the best deals, make the most money , and keep the client on budget.

You can see Christi’s designs displayed in a home setting at the Flower Godmother blog.

Designs from the Road

January 31st, 2012

Sometimes the best information is shared from the heart.

At their January IFDA meeting four members shared what they had experienced and learned by traveling to floral events last year in a collaborative demo called “Designs from the Road”.  They prepared feature slideshows from their trips for fellow IFDA members to view and designed displays inspired by what they had seen, to give away to attendees via raffle tickets.

Doug Vogel AAF shared ideas from the 2011 Southern AIFD Conference in Charlottesville, VA where four Maryland designers interpreted the seasons through floral art.

Doug took inspiration from each woman’s presentation (the shape from a piece Ellen Seagraves did, the crocheted wire from one of Terry Godfrey’s designs, the inclusion of yarn from Jeanne Ha’s winter bouquet, and the use of natural twigs from Lori Himes’ collection) and created a permanent wall décor piece in which fresh flowers could be added – changing the piece throughout the year.

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Terry Godfrey AIFD wowed attendees with two artistic creations designed by using techniques she discovered at the 2011 AIFD Nat’l Symposium in San Francisco, CA.

Both Terry’s pieces began with mechanics procured from the hardware store.

With the first design Terry contorted window blind – turning it into a structure to hold flowers in around and through a design – the structure becomes more than a vase – it’s a work of art in and of itself.

Then she covered an air duct in mosses creating a natural cylinder base for fresh flowers to be displayed all the way around.

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Ellen Seagraves, a floral designer and weaver at heart, had attended the 2011 Chelsea Flower Show in London, England and was inspired by the movement she saw in those oversized displays.

The table piece she designed for IFDA was alive with color, texture, and motion with more and more detail to be discovered as you looked closer and closer within the design.

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I had the honor of attending the 2011 Euroflora expo in Genova, Italy last April and decided to combine some of the elements that I saw repeatedly in the displays at the expo – in a miniature rendition.

There were columns everywhere so they had to be represented in the piece. A lot of the designs included textile elements so I added yarn, beads, and wire. So many displays that I saw mixed (what we think of as) ordinary everyday flowers with exquisite blooms so I designed this piece with button pom-pons and Phaelanopsis orchids.

And there was a Self Guided slideshow featuring the designs of Jessica Keet and her staff from the 2011 World Floral Expo in Miami Florida with this design representing what Jessica has to do for the entire show: Create interesting displays that show off and feature a growers’ product – not necessarily the design itself.

World Floral Expo is in New York March 14-16. We will be in booth 414. Check out the show and come see us in the Big Apple. We’ll share ideas, interests, and concepts to serve you on your floral journey.

February Events & Activities

January 27th, 2012

February Events & Activities in the Flowerhandlers Studio

4th&5th / 6th&7th Certificate Course – Wedding Bliss – $750

8th Celebrity Designer Wednesday Workshop -Valentines – $105

18th Celebrity Designer Open Studio – Spring Make-n-Take – $55

19th Celebrity Designer Workshop – Spring Armatures & More – $105

8th Focus Group – Designing the Floral Business of Your Dreams – $100

19th Boot Camp – Spirit Matters: The Art of “Perfect Business” Creation – $150

19th Open House – Promoting Flowers & Floristry- FREE

See our EVENT & ACTIVITY pages for DESCRIPTIONSDATES, or, Click Here to Register for any / all of the above.

PLUS!!!!

Just Announced!

Mid-Atlantic Florists Association

Hands-on Workshop: Home Décor – Italian by Design – $105

Saturday, February 18 – 12:00 PM to 3:00 PM

Proceeds go to Mid-Atlantic Florists Association (MAFA)

Dottie Harrigan will lead a 3 project Home Décor workshop featuring spring designs inspired by her trip to Italy last April that are a perfect way to use fresh flower embellishments in any room of the home or office.

Students will make 1.) A hand-tied bouquet in a custom cuff armature, which will add color, texture, and depth to any collection of flowers, 2.) A permanent wall art design with secret passages for fresh flowers to find their way in, and 3.) and an embellished keepsake vase using the combined techniques and materials from the first two projects.

You’ll want to create these pieces over and over again to bring a little Italian design to your own home or use them as prototypes for your clients and customers the next time you want to offer something interesting and unusual. This workshop will be a great way to shake off the Valentine’s Day holiday and get ready for spring!

Proceeds from this special workshop ($105) will go to Mid-Atlantic Florists Association (summer convention). This workshop is part of the Gathering weekend in the Flowerhandlers Studio February 18 & 19. Registration is limited to ten students and is required by February 11.

For more information about Mid-Atlantic Florists Association visit www.MyMAFA.com.

Register for this special workshop here.

February Registration

January 16th, 2012

Registration is now open for all Flowerhandlers FEBRUARY classes, courses, activities, and events.

Student Review

January 5th, 2012

I love hearing from former students – especially when they have success stories to share. During this past fall and holiday season several students touched base to let me know how they were doing.

Recently certified student, S.R., was able to teach a workshop of her own in her retail store this past December – a huge jump for the shy girl who didn’t trust her own design skills just a few months ago.

C.B. took the Focus on Shapes and Wedding Bliss curses in 2009 and having completed 5 weddings for friends and family members on her own since then and landing part-time work with an event planner, came back in this winter to finish her certification process with the Life Celebrations and Holidays & Gifts. She’ll soon be off to England where she might broaden her horizons by testing out floral opportunities there.

Design School and Business Development student Y.D. is taking her independent design practice to new heights by moving her offices and workshop to a leased studio space this month.

And, 2099 graduate of all four Flowerhandlers Design School Courses, M.H. – Bought a Retail Flower Shop in November 2011!

Four students … Four very different paths … All Enjoying their Journeys – I love it.

Congratulations to you all for pursuing your dreams and designing businesses that serve you well.

Happy New Year, Designers and Stylists!

January 5th, 2012

We are looking forward to sharing lots of fun filled flower activities with you in the Flowerhandlers Studio this year.

For a complete list of our 2012 schedule, see the DATES page on this site (right sidebar). Below is what’s happening in the studio in JANUARY.

(Registration for January activities is now closed)

CERTIFICATE COURSE

Saturday & Sunday January 14 & 15, 9AM – 3PM and again on Monday & Tuesday January 16 & 17, 9AM-3PM we are teaching the Certificate Course: Focus on Shapes – $750. It is seen by most to be the place to start if you ever wanted to learn floral design.

The course covers – four centerpieces, four stylized arrangements, and four basic designs with a modern twist. In these two class days you’ll do 12 pieces that you can use for home décor, gift giving, and lifestyle enhancement throughout the year for yourself, your friends and family or for clients.

For more details about the Flowerhandlers Design School and the curriculum visit: www.FlowerhandlersDesignSchool.com.

CELEBRITY DESIGNER WORKSHOP

Doug Vogel AAF is leading the Wednesday Workshop, “Winter Whites” on January 18 from 10AM to 2PM – $105.

Doug has gathered three vintage white containers and will focus on using the various textures of fresh white flowers, variegated foliages, trims, and embellishments to create designs with interest and appeal for home décor that replaces all those holiday decorations.

Who needs color when white on white offers this dramatic effect!

BUSINESS DEVELOPMENT

On Wednesday January 18 10AM – 2PM Dottie Harrigan will hold a business development Focus Group “Designing the Floral Business of Your Dreams – $100.

The Focus Group is a spin off of the Flowerhandlers quarterly Boot Camps and offers business owners and/or future flower handers an arena for creating a new project, making a new marketing plan, or transitioning their business to serve them better.

Join us in the Flowerhandlers Studio this month and Enjoy Your Floral Journey!

Doug Vogel, AAF

January 5th, 2012

Doug Vogel, AAF is often a Celebrity Designer in the Flowerhandlers Studio.

He offers monthly “Wednesday Workshops” where students create unique timely designs – 3 arrangements ($105).

He teaches a seasonal “Armatures & More” workshop where students not only create a design using an armature that can be styled in over-and-over-again but also create accent pieces to go with that armature design – 3 arrangements ($105).

And, he oversees our Open Studio process where students observe and help with twelve or more designs (to be used at our Gatherings) and then style one “Make-n-Take” arrangement for themselves ($55).

Doug’s 2012 Schedule in the Flowerhandlers Studio is posted below.

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Doug Vogel, AAF

Celebrity Designer in the Flowerhandlers Studio

JANUARY 2012

1/18 10AM-2PM Celebrity Designer – Wednesday Workshop, Winter Whites – ($105) -

FEBRUARY 2012

2/8 10AM-2PM Celebrity Designer – Wednesday Workshop, Valentine’s Day – ($105) – Register by 2/1/12

Saturday 2/18 9AM-12PM Celebrity Designer – Open Studio, Spring Make-n-Take – ($55) – Register by 2/11/12

Sunday 2/19 9AM-12PM Celebrity Designer – Spring Armatures & More – ($105) – Register by 2/12/12

MARCH 2012

3/7 10AM-2PM Celebrity Designer – Wednesday Workshop, St. Patty’s Day – ($105)

APRIL 2012

4/18 10AM-2PM Celebrity Designer – Wednesday Workshop, Celebrate Spring! – ($105)

MAY 2012

Saturday 5/5 9 AM-12PM Celebrity Designer – Open Studio, Summer Make-n-Take – ($55)

Sunday 5/6 9AM-12PM Celebrity Designer – Summer Armatures & More – ($105)

5/16 10AM-2PM Celebrity Designer – Wednesday Workshop, Designing in Glass – ($105)

JUNE 2012

6/6 10AM-2PM Celebrity Designer – Wednesday Workshop, From the Beach – ($105)

JULY 2012

7/18 10AM-2PM Celebrity Designer – Wednesday Workshop, Garden Gatherings – ($105)

AUGUST 2012

Saturday 8/25 9 AM-12PM Celebrity Designer – Open Studio – Autumn Make-n-Take – ($55)

Sunday 8/26 9AM-12PM Celebrity Designer – Autumn Armatures & More ($105)

SEPTEMBER 2012

9/26 10AM-2PM Celebrity Designer – Wednesday Workshop, Autumn Harvest! – ($105)

OCTOBER 2012

10/17 10AM-2PM Celebrity Designer – Wednesday Workshop, Halloween – ($105)

NOVEMBER 2012

11/14 10AM-2PM Celebrity Designer – Wednesday Workshop, Thanksgiving – ($105)

Saturday 11/17 9 AM-12PM Celebrity Designer – Open Studio – Winter Make-n-Take – ($55)

Sunday 11/18 9AM-12PM Celebrity Designer – Winter Armatures & More ($105)

DECEMBER 2012

12/5 10AM-2PM Celebrity Designer – Wednesday Workshop, Christmas – ($105)

Tentative Dates: Subject to Change – Will be confirmed prior to registration.

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For other Courses, Classes, and Events in the Flowerhandlers Studio see our 2012 Dates page.

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To contact Doug directly:

Doug Vogel, AAF

Nature’s Floral Artist
www.DougVogel.com

15450 Homeland Drive

Hughesville, MD 20637

Email: RDougVogel@gmail.com

Phone: 301-274-3998